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KMID : 1235020090030020049
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Health Service Management Review
2009 Volume.3 No. 2 p.49 ~ p.63
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A study on the recognition and improvement of the regulatory quality of medical advertisement
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Lee Seung-Jae
Jung Kee-Taig
Shine Eun-Kyu
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Abstract
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Objectives: As the Globalization and Neo-liberalism spread, regulatory reform has been an important national political issue. Many developed countries declare the regulatory reforms to improve national efficiency and competitiveness and strive to make better and high quality regulations continuously. As the need of regulation quality management rises, this study tries to find quality improvement plans of medical advertisement regulation by investigating necessity and fulfillment of the regulator and the regulated and by analysing the difference of recognition rate between two groups after modifying the BRTF`s "a standard of judgement for better regulation”.
Methods: To find out the quality level of medical advertisement regulation, the methodologies of this study are as follows. First, we surveyed the recognition rate of medical advertisement regulation about negative method which is an exceptional regulatory method came into effect in April, 2004. Second, we evaluated the necessity and fulfillment of the regulator and the regulated about Proportionality, Accountability, Consistency, Transparency, Targeting which are five key factors included in a standard of regulation quality.
Results: the necessity of standards of regulation quality which are indicated from previous study came out more than average. But the recognition rate about how many the standards are fulfilled on the spot showed lower than average. Especially, in case of the regulated group, the mean for the needs of regulation quality management for medical advertisement exceeds 4.06 meaning that the regulated group have a high level of needs. Public officials group shows mean 3.93 which is relatively lower than that of the regulated group. However, if considering mean 3 as a standard level, public officials group has also high level of needs.
Conclusion: According to these results, we can conclude that current regulation environment can not form common thought between the regulator and the regulated and also there is much room for improvement and complement to narrow the perception gap between two groups.
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KEYWORD
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Medical advertisement regulation, Proportionality, Accountability, Consistency, Transparency, Targeting, standards of regulation, regulation quality
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